Joico LumiShine Demi-Permanent Liquid Hair Color 2 fl.oz-8PV Platinum Violet Blonde Hair Comb Leaves hair touchably soft with

Leaves hair touchably soft with natural movement and control

Avoid applying it directly to the scalp to prevent over-conditioning

Hydrating Botanicals: Passion Flower and Argan Oil replenish moisture and smoothness

allowing for personalized application techniques and customized results

Vitamin E: An antioxidant that helps protect the skin from environmental damage and supports moisture retention

Joico LumiShine Demi-Permanent Liquid Hair Color 2 fl.oz-8PV Platinum Violet Blonde Hair Comb Leaves hair touchably soft withJoico LumiShine Demi Permanent Liquid Hair Color in 8PV Platinum Violet Blonde delivers radiant, vibrant color without the commitment of permanent dye. This gentle formula refreshes your hair tone while neutralizing unwanted brassiness for a cool, luminous finish. Perfect for enhancing blonde shades, it leaves hair feeling soft, healthy, and brilliantly luminous with every application. Achieve salon quality color at home that brightens your look and